Bisleri, we all know
the name Bisleri and what product it had, and for what purpose its known as
Bisleri, today we known about the Company name Bisleri. And from where it come,
how it got the name Bisleri, when it established and what is the story behind
this name BISLERI.
Today we talk about the following point on Bisleri company.
· How much share hold
by Bisleri Company in market of Packed Drinking water.
· Who is founder of Bisleri.
· When Bisleri company
was launched in India.
· Where Bisleri company
was established.
And much more, we talk about Bisleri company topic today. Bisleri is an
Indian beverage company best known for its Bisleri brand of Bottled packed
water. Bisleri holds 40% market share in the Indian packaged drinking water
industry. Bisleri is an Italian mineral water company, was launched in Mumbai in
the year 1965. The Parle Group, which was founded by Late Shri. Jayantilal Chauhan, the
manufacturing company of soft drink in 1949,was purchased or takeover the
Bisleri from Italian entrepreneur Signor Felice Bisleri in 1969.
The merely used the name and launched Bisleri soda with Two Variants
Carbonated and Non-Carbonated mineral water. Bisleri soda thought doing well,
had to be discountnued, as Parle sold their soft drink brands to Coca-cola in
1993, after the sale to Coca-cola, Mr. Ramesh Chauhan dedicated himself to develop
Bisleri as a brand and bring safe drinking water into the public domain.
Let study in brief.
The real fact of this Bisleri water company in India. The real fact
Bisleri company launched for the best mineral water to served for India for water
purpose, but this company known for his bisleri soda
instead of plan water bisleri. That time bisleri water company does not success
with water mineral brand, so that time the Parle Company take over this company
with brand known has Bisleri soda. But today has we known the Parle Company is
distributed or doing business with “BISLERI WATER’’.
Now let’s see how the bisleri brand became packed drinking water bottle
business today the India largest selling water brand.
1. Today approx. 7000 cr. Indian packed drinking water industry. Bisleri is
almost 40% of the market share.
2. Bisleri company was started by an Italian industry by Itlian businessman
Signor Felice Bisleri. Who is known as Inventor, Businessman and also one of
the Chemist. Bisleri is mainly known for the “Bisleri Malaria Medicine” this
company has formed on small scale in medical industry in India, and they had
some land owned in Mumbai. In India Mr. Khushroo Santook father working as an
legal adviser for bisleri company and also one of the close friend of Dr. Rosis,
and Dr. Rosis had to do some think big in India. So they started the packed
water bottle business concept in India. And for this business they conviness
the Mr. Khushuroo Santook and make ready for same project.
3. So they decided to started the business and launched it in India in
1965. And the plant the First Bisleri
water plant at Thane and started packed water bottled at Rs.1/-. That time
people were thinking who will buy water for Rs. 1\- and drink because in those
day Rs 1\- is more important and big for people. But according to Dr. Rosis known the in that
day the condition of drinking water in Mumbai was not so good and healthy
mineral water so these concept will run very well in Mumbai so they lunched 2
product I market.
·
Bisleri
Water
·
Bisleri
Soda
4. Yet started bisleri soda and water sold in hotels and restaurant and
then after local market, but the facts was bisleri namely known for his bisleri
soda insist of bisleri water. So the concept of bisleri water where not so much
succeeded. Because of issues Mr. Kushroo Santook does not want to continue the business in future. The facts is in those days another company
with their brands like lime soda, cold spot, Thumup’s where there competitor
with Parle Company soft drinks. With their
soda product the Parle company funder Late Shri. Jayantilal Chauhan, who also best known by Mr. Khushroo Santook,
when Late Shri. Jayantilal Chauhan comes to know that Mr. Khushroo Santook want to sold bisleri
company. So Late Shri. Jayantilal Chauhan take over the company and sold the product in
there name. This way in year 1969,
bisleri India limited purchase by Parle company of Amount Rs. 4 Lacs. In Those day’s this amount in quit big. But for the Parle company this amount is not
so big for this deal or business but Mr. Khusroo Santook had big ? always in his mind
for same.
When Parle company decide to take the bisleri brand for parle soda
brand, that time concept of bisleri water was taken into account. The Parle company done and survey and find
those day the water was not so good for drinking purpose so they started sold
plane water at railway station and other public places. Because of not getting
plane water people where buying plane soda for drinking purpose. That time parle company decided and think why
not to lunch bisleri water and check weather its doing a business or not. So parle company decided to start bisleri
water plant production on large scale and searching for more distributor
production, so that every common man get bisleri water for drinking. Well this way the parle company started
branding for bisleri water promotion and started selling bisleri water on large
scale. This is an success story of bisleri water. And this way today bisleri brand with there
packing material design logo day to day branding promoting and new product
lunch etc. This way it’s hold 40% market share in the Indian packaged drinking
water industry.
SPECIAL THANKS.
AMOL BIRJE working in an Bisleri Company as an Merchandiser. Thanks for such Motivational story about the Bisleri packed Water brand. Most of us were aware of this story may be some people may known or they had listen on read an story in Google search,You tube, Wikipedia, and any other sources. thanks once again.
If there is any mistake in my Blog then please ignore the same and please comment and let me known more about the same. So that I can also study more about them and learn for same. because today whatever knowledge we get it less compare to more knowledge "Gyan batne se km nahi hota, Balki batne se jyada gyan miltha hain...!!!".
In my next upcoming blog I will try to make 1 blog on Bisleri new launched Brand of water and post. This blog is not for earning money purpose or not an Affiliate marketing of product while post but Its for sharing the knowledge and Motivational purpose among the reader to read about the success story of Bisleri Drinking Water.
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